Special Feature: My Most Grateful Customers
Hello, I’m Nina, the CEO of Labovarde.
Today, I’d like to take a moment to reflect on the customers who have meant so much to me over the past N years of running this brand.
To be honest, the reason I work so hard isn’t because I find fulfillment in business expansion, but because I feel a deep sense of pride when I meet customers like these.
If you were to ask me what stands out most from running this brand, it’s not the moments like collaborating with large corporations or hosting pop-ups in Seochon — it’s the conversations I’ve had with our customers.
Labovarde actually began as a fashion brand called “Nakes.” After designing fashion using various eco-friendly materials, I decided to focus on creating even more sustainable value,
so I launched a new brand, Labovarde, centered around a single material: eco-friendly leather. That’s why this list includes customers from the Nakes days as well!
1. First, the customer who brought health supplements
I sometimes have coffee chats with customers; some frequently visit our pop-ups or events, while others reach out via DM and even drop by the office briefly.
Most often, they’d bring sweet snacks, but there was one person who brought health supplements, hoping we’d keep the brand running for a long, long time.
They said all the great brands they loved had disappeared!
Even if you don’t bring us anything, it’s a huge source of encouragement,
but hearing comments like that really doubled my motivation!
Some people even send gift cards via DM, thanking us for selling such great products.
I’ll never forget this kindness.
2. Second, the teacher who sent an email
We actually moved our brand’s website for a short while!
We did post an announcement, but it seems the message didn’t get through clearly enough.
I received a long email from a customer—a elementary school teacher who had become a loyal customer of our brand and purchased our products every time we launched something new.
One day, she was very upset because the site had disappeared, and as you’d expect from a teacher—her writing was so eloquent that I felt incredibly sorry!
I expressed my gratitude and sent her the address of our new site.
3. Third, the Labovarde researchers
You may not be able to see me, but you have no idea how often I check in on you all. From repeat customers to our grateful Labovarde ambassadors who, after trying our products and loving them, buy them as gifts for others, and even customers who purchase specific products—I look up on everyone and feel so proud.
I also read reviews every week, making sure not to miss any on our official online store or SmartStore.
From those who say “I love it” to those who say “It’s so stylish”—I’m always filled with gratitude.
We’re all connected through Labovarde! I always imagine researchers carrying their Labovarde business card wallets as they go about their work with style,
and pulling their laptops out of their Labovarde laptop sleeves with flair.
There are so many other customers and researchers I’m truly grateful to, but just like an acceptance speech, there’s too much to say, so I’ll wrap it up here.
Please continue to support us so we can keep bringing you great products and a great brand! Thank you.
